critical infrastructure lab
I created a visual identity for the critical infrastructure lab. this identity is the result of a collective thought and creation process between the lab’s co-leads fieke janssen, maxigas, niels ten oever, and myself. For a week, I observed the work of the lab and conducted several workshops to find a guiding principle for the design. I wanted the co-leads to own the design by entirely being part of the creation process. I created the logo, web design, print design, and an automated printing pipeline that converts markdown files to PDFs using the layout created for the infralab.
The logo on the website changes at each page load to remind people of that infrastructures are temporary. One's interaction with the website leaves a playful trail, a reminder that we are the ones who can influence building better infrastructures.